Real Estate LIVE!® #4 - Listing Presentation: Structuring Your Market Plan

David Knox Productions, Inc.™

After watching two years of listing presentations, David realized that most of them were random, unplanned, agent-centered and incomplete, so he assembled all the elements that need to be in your presentation and organized them into the REALmarketing Plan to solve all these issues.

Learn the art of Need-Feature-Benefit statements to persuade sellers to list with you.

Every release includes tightly edited scenes from actual agent transactions. In this DVD you'll see three top agents in actual listing presentations. You will see some perfect examples of Need-Feature-Benefit statements. This is the footage that had David cheering in the edit suite! After watching these agents present, you will be inspired to refine your delivery.

Confidence
Nothing inspires self confidence more than having a planned presentation that is precise in its sequence, yet flexible enough to allow a natural style.

Competence
If there’s any skill you need to master in this business, it’s your listing presentation. It’s the key to winning listings in a competitive situation and establishing credibility with your seller. At the end of this DVD you will have the skills to master this presentation.

Commission
Most commission objections are an attack on the cost vs. value equation. So, you must first establish your value to reduce a seller’s challenge to your cost. At then end of presenting the REALmarketing plan to homeowners, they will see not only the difficulty of selling a home, but the skill you possess to do it.

Modeling
David cheered in the edit suite when he watched the listing presentations of these SELLebrity agents in this video! He said, “After 33 years in this business, these are the best presentations I’ve ever seen.” You absolutely need to see the power and polish of these agents.

Every Real Estate LIVE!® contains valuable printable PDF documents. This release contains the Student Outline, REALmarketing Sequence Guide, Pre-Listing Package Checklist, Need-Feature-Benefit Statements and Training Tool and RESPA outline.

For those who want to reinforce learning by listening in the car, we’ve included an audio CD of the main feature.

Running Time: 59 Minutes

Five Support Topics | PDF Documents

For information on other Real Estate LIVE!® DVDs, go to:

Real Estate LIVE!® #1 - Dare to Be There: Power Prospecting (Volume 2)

Real Estate LIVE!® #2 - Presenting the Competitive Market Analysis

Real Estate LIVE!® #3 - Seller Counseling: What Sellers Won't Tell You...Unless You Ask

Real Estate LIVE!® #5 - Real Estate: How to Run It Like a Business

Real Estate LIVE!® #6 - Getting Your First-Time Buyers to Buy

Real Estate LIVE!® #7 - Pricing Listings in a Changing Market

Real Estate LIVE!® #8 - Creating Clients for Life: Inside a 98% Referral Business with Bob Wolff

Real Estate LIVE!® #9 - ACT: Assertive Closing Techniques

Real Estate LIVE!® #10 - Get PAID for Objections

Product Discounts
David Knox Real Estate LIVE! DVDs

Number of Products Purchased	Price
Any 1-2 Products	$95.00 Each
Any 3-9 Products	$80.00 Each
Any 10+ Products	$75.00 Each

Real Estate LIVE!® #4 - Listing Presentation: Structuring Your Market Plan
Item #1538$95.00