David Knox Productions, Inc.™
A listing priced right is half sold so you must master the CMA presentation to persuade your sellers. In this presentation you will learn both the fundamentals of presenting a CMA and the subtle skills that convince your sellers to price properly. This is a must-know technique for all real estate agents.
Every release includes tightly edited scenes from actual agent transactions. In this DVD you'll see top agents in actual CMA presentations. They will lead the sellers to understand market value and respond to various pricing objections.
Nothing inspires self-confidence more than having a solid CMA and planned way to present it. The CMA is like evidence in a court case and will be "cross examined" by your seller. You will have the confidence to respond.
Competence
Nothing inspires self-confidence more than having a solid CMA and planned way to present it. The CMA is like evidence in a court case and will be "cross examined" by your seller. You will have the confidence to respond.
Confidence
One of the key ways that sellers evaluate your competence is by how you understand and present market information. You will be able to establish yourself as a caring expert and demonstrate your market competence.
Faster Sales
A properly priced listing sells faster and pays you sooner. It also raises your esteem in the minds of your competitors.
Running Time: 54 Minutes
Three Support Topics | PDF Support Documents
For information on other Real Estate LIVE!® DVDs, go to:
Real Estate LIVE!® #1 - Dare to Be There:
Power Prospecting (Volume 2)
Real Estate LIVE!® #3 - Seller Counseling: What Sellers Won't Tell You...Unless You Ask
Real Estate LIVE!® #4 - Listing Presentation: Structuring Your Market Plan
Real Estate LIVE!® #5 - Real Estate:
How to Run It Like a Business
Real Estate LIVE!® #6 - Getting Your First-Time Buyers to Buy
Real Estate LIVE!® #7 - Pricing Listings in a Changing Market
Real Estate LIVE!® #8 - Creating Clients for Life: Inside a 98% Referral Business with Bob Wolff
Real Estate LIVE!® #9 - ACT:
Assertive Closing Techniques
Real Estate LIVE!® #10 - Get PAID for Objections