Real Estate LIVE!® #7 - Pricing Listings in a Changing Market

David Knox Productions, Inc.™

Learn how to grow your business by determining seller motivation and presenting the realities of the changing market. Demonstrate the benefits of moving in and persuade them to list their home at market value. See some new techniques for securing price reductions on current listings.

In spite of all the media attention, many of your sellers just aren’t getting the message. They remain steadfast to an asking price that is way out of date. The result is longer days on market, fewer buyers, and more unsold inventory. This is leading agents to shun listings (a bad move).

You will learn how to prosper and grow your business in this market! It's time to GAIN, not just stay even. As we move to a full buyers market, we need to alter our techniques. The good news is that agents will leave the business at a greater rate than buyers leave the market, leaving us each with a greater market share. The bad news is, it’s time to get back to basics, prospect and secure price reductions.

Every release includes tightly edited scenes from actual agent transactions. In this DVD you'll see top agents establishing their seller's motivation, teaching them about the market conditions, handling a short sale and overcoming pricing objections. One of David's favorite scenes is the rare opportunity to see an agent play the "Price is Right" game with one of her sellers to get a price reduction.

Finally, You Can Let Go
Stop trying to force the issue with your sellers and buyers. Instead, determine who wants to move, and who doesn't. Spend your time helping real sellers and buyers.

No Gimmicks, Just the Facts
You will learn how to explain the dynamics of the market in ways that make sense to your sellers. You will help your sellers make a key decision; whether to Sell or Stay. No stupid dialogs, gimmicks or techniques…just a clear presentation of the facts. You will see newly created charts and dialogs that honestly present the market conditions.

Change with the Market
Many agents haven't been in the business long enough to experience a buyer's market so it's a challenging time for them. This seminar draws upon three decades of experience and multiple exposures to difficult markets to provide proven techniques.

Modeling
And, once again, you get to watch real agents get real price reductions from real sellers. We finally have on tape an agent demonstrating the "Price Is Right" game to get a price reduction. It does NOT get any more REAL than Real Estate LIVE!

Every Real Estate LIVE!® contains valuable printable PDF documents. This release contains the Student Outline, Pricing Dialogs, Chart of New Listings vs. Pendings, Chart of Buying Up in a Down Market, Chart of Competing Inventory, Referrals VIP form, Referrals Quote Request and Referrals Request Form.

For those who want to reinforce learning by listening in the car, we’ve included an audio CD of the main feature. It's also a great refresher after you've watched the video.

Running Time: 59 Minutes

Three Support Topics | PDF Support Documents

For information on other Real Estate LIVE!® DVDs, go to:

Real Estate LIVE!® #1 - Dare to Be There: Power Prospecting (Volume 2)

Real Estate LIVE!® #2 - Presenting the Competitive Market Analysis

Real Estate LIVE!® #3 - Seller Counseling: What Sellers Won't Tell You...Unless You Ask

Real Estate LIVE!® #4 - Listing Presentation: Structuring Your Market Plan

Real Estate LIVE!® #5 - Real Estate: How to Run It Like a Business

Real Estate LIVE!® #6 - Getting Your First-Time Buyers to Buy

Real Estate LIVE!® #8 - Creating Clients for Life: Inside a 98% Referral Business with Bob Wolff

Real Estate LIVE!® #9 - ACT: Assertive Closing Techniques

Real Estate LIVE!® #10 - Get PAID for Objections

Product Discounts
David Knox Real Estate LIVE! DVDs

Number of Products Purchased	Price
Any 1-2 Products	$95.00 Each
Any 3-9 Products	$80.00 Each
Any 10+ Products	$75.00 Each

Real Estate LIVE!® #7 - Pricing Listings in a Changing Market
Item #1250$95.00