Becoming REALTOR of Choice

...through Effective Personal Promotion

The action phase of any business plan is effective personal promotion. This program offers two different strategies. First, a strategy designed to get the customer first by creating name recognition amongst those who do not know you. Second, a strategy designed to deliver added value service to past clients thereby keeping them forever. In each strategy, specific systems are detailed using a marketing mix of written and personal communications, and the application of the "5 immutable laws of marketing" insure the success of each.

Features:

• The "5 immutable laws of marketing"
• The 4 strategies for controlling perceptions
• The 3 elements of making a wise business decision
• The formula for determining cost effectiveness
• Direct mail strategy for target marketing
• Direct mail letter system used as follow-up with past clients
• Telemarketing strategy and dialogues — warm calls
• Telemarketing strategy and format — The 7 basic calls to make to past clients
• 5-step face-to-face event strategy used for target market events & past client events
• Basic elements of an effective web site
• 6-week FSBO strategy
• Expired listing strategy
• 60-day marketing strategy

Purchase multiple Ed Hatch products and receive the following specials:

Any 2 products..$149.00

Any 3 products…$199.00

Any 4 products…$259.00

Any 5 products…$299.00

Any 6 products...$339.00

all 7 products.....$359.00 

Becoming REALTOR of Choice
Item #1591$99.00