Becoming REALTOR of Choice...through Effective Personal Promotion

The action phase of any business plan is effective personal promotion. This program offers two different strategies. First, a strategy designed to get the customer first by creating name recognition amongst those who do not know you. Second, a strategy designed to deliver added value service to past clients thereby keeping them forever. In each strategy, specific systems are detailed using a marketing mix of written and personal communications, and the application of the "5 immutable laws of marketing" insure the success of each.

The following topics are addressed specifically and in depth:

• The "5 immutable laws of marketing"
• The 4 strategies for controlling perceptions
• The 3 elements of making a wise business decision
• The formula for determining cost effectiveness
• Direct mail strategy for target marketing
• Direct mail letter system used as follow-up with past clients
• Telemarketing strategy and dialogues — warm calls
• Telemarketing strategy and format — The 7 basic calls to make to past clients
• 5-step face-to-face event strategy used for target market events & past client events
• Basic elements of an effective web site
• 6-week FSBO strategy
• Expired listing strategy
• 60-day marketing strategy

Purchase multiple Ed Hatch Seminar products from the list below and receive the following discounts:

Exclusively By Referral- The Program	Friendly Persuasion	Mind Your Own Business
One Speaks...One Listens	The Personal Assistant	The Write Stuff Letter Systems

Product Discounts

Number of Products Purchased	Price
Any 2 Products	$149.00
Any 3 Products	$199.00
Any 4 Products	$259.00
Any 5 Products	$299.00
Any 6 Products	$329.00
Any 7 Products	$359.00

Becoming REALTOR of Choice...through Effective Personal Promotion
Item #1591$99.00