Attack The Market!

This 200+ page book helps an agent pick the specialty to ensure his or her near-term success.

As a student of the industry, Mike provides an insightful, well-researched assessment of today's residential real estate marketplace. The changes taking place are revolutionary in their impact on the behavior of buyers and sellers. As a result, the best professional agents across the country are staisfying the different demands of their clients in new ways.

Rather than depending on their interpersonal skills, these agents are picking a specialty so they can help clients in ways clients cannot help themselves on the Internet. These agents are adding value to their client relationships as specialists in negotiating, finance, pricing or technology. Mastering the effective use of technology is a great way to ensure your success. But what if computers, software, and new peripherals do not excite you? This book identifies the technology threshold necessary, but then shows you exactly how to master negotiating, finance or pricing properties to serve your clients. Technology is not the only way to ensure your success!